35 New Swimwear Brands – Best Bathing Suit Designers of 2021

35 New Swimwear Brands - Best Bathing Suit Designers of 2021


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Sadly, we’re not jetting off to a tropical paradise for vacation anytime soon since we’re still in the midst of a pandemic and all, but it can still be fun to look at some seriously gorgeous bathing suits and imagine you were in Bali or Tahiti or Hawaii or… well, you get my point. However, you might be lucky enough to have a backyard pool or you live close to the beach (ugh, jealous!) where you can socially distance and stay safe while soaking up those rays. There’s also the whole wear-a-bikini-top-as-a-regular-top trend that’s sure to be a thing this summer. Whichever way you slice it, it’s always good to know the cutest, best, and newest swimwear brands to keep on your radar in 2021.

Here, we’ve rounded up 35 must-have labels that offer no shortage of colorful prints, textured fabrics, supportive underwire, asymmetrical necklines, eco-friendly materials, and more. So if your spring and summer fashion could use a serious update, keep scrolling to check them all out below. (And if that’s not enough inspo, we’ve got some cute summer outfit ideas here, too.)

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1

Joues de Sable

Sophia Bikini Top

Joues de Sable
revolve.com

$75.00

Meaning “sandy cheeks” in French, you’ll find tons of sexy yet sustainable options designed by Dominique Celine, a Southern Cali native. She knows her swimwear!

2

RIOT SWIM

Phoenix One Piece-Aqua

RIOT SWIM
riotswim.com

$109.00

In 2016, Monti Landers started this swim label that usually features ruching, cutouts, and cheeky silhouettes. Loving this aqua shade!

3

Jade Swim

Evolve One-Shoulder Swimsuit

Jade Swim
matchesfashion.com

$198.00

Looking for basic swim with a sleek and ultra-stylish vibe? Jade Swim is all about a minimal but never boring look—just check out the back of this green one-piece. 

Rielli
riellibrand.com

$160.00

Even Kim Kardashian is a fan of this swim brand, and it has colorful smocked pieces that stand out whether you’re in the sea or on land. Arielle Claudine Baril founded the Miami-based label in 2019, fyi. 

The New York City-based brand is founded by Shay Johnson and Paula Hess and made in limited production runs using deadstock material. Yay, sustainability! 

6

MIKOH

Queensland 2 Bikini Top

MIKOH
revolve.com

$118.00

Sisters Oleema And Kalani Miller are the designers behind this label, which features swimwear with bright hues and sleek silhouettes inspired by their travels. 

7

Vitamin A

Gia Triangle Top

Vitamin A
vitaminaswim.com

$99.00

If you’re looking for durable fabrics that are still eco-friendly, check out Vitamin A for its fun yet high-quality suits made from recycled materials. 

8

Swimsuits For All

Mentor Tie Front High Waist Bikini Set

Swimsuitsforall
swimsuitsforall.com

$48.00

Any brand that sells bikinis by the set instead of separately is always alright with me. That way you always know how much the full suit costs. Swimsuitforall also does cool collabs with celebs like Ashley Graham and influencers like Gabi Fresh.

Beach Riot
shopbop.com

$108.00

You can find swimwear with a low-key “cool” California aesthetic when you shop Beach Riot. Just look at this fun animal-printed one-piece with its tie details! 

10

Solid & Striped

The Ginger Bikini Top

Solid & Striped
shopbop.com

$94.00

When you’re looking for the perfect high-waisted fit, come to Solid & Striped. The brand has a stash of classic cuts and shapes, as well as sustainable (luv ya, earth!) options made from recycled fabrics. 

11

Onia

Valentina Crochet One Piece

Onia not only has swimwear, but clothing, accessories, and menswear items are on the roster as well! Plus you can never go wrong with a classic crochet one-piece.

12

Peixoto

Elsa Bikini Top

Peixoto
shopbop.com

$75.00

This smocked lace-up bikini gives an upgrade to a classic bandeau style. The brand also has a ton of other suits with fun straps and cut-out details too!

13

Hunza G

Gigi Seersucker Bikini

Hunza G
net-a-porter.com

$180.00

Here’s a London-based brand that makes their pieces out of a crinkle fabric, so its styles are stretchy as well as comfortable. 

14

Gigi C

Grace One Piece

GIGI C
revolve.com

$172.00

Those who have an affinity for sporty vibes need to bookmark Gigi C, ASAP. Its popular swimsuits have it all, like neoprene and thick zippers. 

15

Reina Olga

Luca Bikini Top

Reina Olga
luisaviaroma.com

$158.00

Founded by sisters Isotta and Guia Cleps, Reina Olga is inspired by colorful Brazilian bikinis and gained an impressive following on Instagram. 

16

Ganni

Recycled Matte One Piece Swimsuit

Ganni
shopbop.com

$185.00

The blogger and street style set can’t seem to get enough of Copenhagen-based fashion brand Ganni. Its swimwear is just as popular, featuring romantic floral prints and ruffles.

17

Andrea Iyamah

KARI Orange High Waist Bikini

Andrea Iyamah
andreaiyamah.com

$195.00

Sometimes you don’t wanna wear a swimsuit that looks like everybody else’s. That’s when you turn to Andrea Iyamah’s designs. They’re kinda like beach couture.

18

Frankies Bikinis

Stardust Halter Bikini Top – Shimmy Blue

frankiesbikinis.com

$105.00

A fave with celebrities, Frankies Bikinis debuted in 2014 and features TONS of styles. Its ’70s-inspired collection featuring Hailee Steinfeld recently launched in time for spring, and founder Francesca Aiello also released a beauty collection that’ll make you get that straight-outta-the-ocean glow. 

19

Peony Swimwear

+ NET SUSTAIN Gingham Bikini Briefs

Peony
net-a-porter.com

$75.00

Aussie brand Peony has a few gorgeous styles and colorways to choose from; plus it offers clothes that double as cute coverups, essential for days at the beach.

20

Montce Swim

Ky One Piece

Montce Swim
revolve.com

$198.00

South Florida-native Alexandra Grief turned her side hustle into a business in 2013, and now celebs like Kendall Jenner and Jennifer Lopez have worn her designs. This white-hot design is exactly what your summer needs.

21

Summersalt

The Sidestroke Bikini Top

Summersalt
summersalt.com

$50.00

Summersalt has a huge cult following, thanks to its inclusive sizing, free returns and exchanges, and the impressive ratings of its swimwear. 

22

Fisch

Grenadins Printed Underwired Bikini Top

Fisch
net-a-porter.com

$149.00

Here’s an ’80s-inspired swimwear brand that make styles using repurposed fishing nets. That way you can look trendy while keeping your carbon footprint in check.

23

Bruna Malucelli

Bespoke Bianca Tie Dye Two-Piece

Bruna Malucelli
brunamalucelli.com

$225.00

For all your polka-dots and tie-dye needs turn to Bruna Malucelli. You can also get your name embroidered on the bikini tops. So cute, right?

24

Sidway Swim

Debbie Top

Sidway Swim
sidway.com

$40.00

You’ve prob (unknowingly) seen these suits all over your feed. Sidway Swim’s brown-and-white polka-dot suit was all over my timeline a couple years back. If you’re into bow details retro designs, you should def check the brand out.

25

Tropic of C

Savanna Bikini Top

Tropic of C
revolve.com

$90.00

Model Candice Swanepoel founded Tropic of C in 2018, and the silhouettes feature tiny string bikinis with even tinier bottoms, sophisticated one-pieces, and edgier animal-printed numbers.

26

Anemos

String Bikini Bottoms

Designers Lauren Arapage and Joshua Shaub built this swim brand using a single image of supermodel Kate Moss from the ’90s as the inspiration. From this extra strappy bikini, you can see how they translated that inspo into its designs.

Andie Swim
andieswim.com

$115.00

Comfort should always be at the top of the list, but not every brand does it like Andie. The brand also has a ton of colors to choose from for every mood.

28

Galamaar

Simone Retro Top

Galamaar
galamaar.com

$158.00

This swimwear—all made in Los Angeles— puts a modern twist on Old Hollywood glamour. It’s underwire tops are also perfect for bigger chests.

29

OYE Swimwear

Rhea One Piece

OYE Swimwear
revolve.com

$350.00

Think of OYE when you want to wear something bold. Its unique silhouettes will ensure you stand out on your next vacation (however far off it may be).

30

Vix Swimwear

Lassi Bia printed bikini top

ViX
net-a-porter.com

$98.00

If you’re into colorful patterns and metal accents, Vix is def the brand for you. (Just make sure to slather on the SPF for sun protection…and to avoid some interesting tan lines.) 

31

Lisa Marie Fernandez

+ NET SUSTAIN Magdalena Belted Stretch-Twill Bikini

Lisa Marie Fernandez
net-a-porter.com

$395.00

Hot, trendy bikinis and one-pieces, right this way! Lisa Marie Fernandez is known for her bow details and retro aesthetic. Just peep the cute buttons on this one!

32

Marysia

Mott Maillot Swimsuit

Marysia
amazon.com

$334.00

Known for its signature scalloped trim, Marysia swimwear will feel like a second skin and give you a lil extra coverage. Founder Marysia Dobrzanska Reeves was a former ballerina who also surfed, so her designs combine chic styles with functionality. 

33

Bond Eye

X BOUND Sasha Bikini Top

Bond Eye
revolve.com

$105.00

It’s all about the details for Bond Eye. Zoom in on that smocked fabric, which adds texture to this sporty swimsuit.

34

ASOS Design

Curve knot front and high waist bikini

When you need a trendy suit that’s super easy on the wallet, go to ASOS. I live for a classic high-waisted situation.

35

L*SPACE

Rebel Stripe Bikini Top

L*SPACE
lspace.com

$88.00

L*Space has modern designs made from quality materials that actually last for years and years to come. The brand also offers more sizes for D and DD cups, if you have trouble finding swim tops that fit. 

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